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Digital marketing includes any marketing effort using electronic devices or the Internet. Businesses leverage digital channels such as search engines, social media, email and other websites to connect with current and potential customers.
Traditional marketing can exist in print advertising, telephony, or physical marketing, but digital marketing can happen both online and online. This means there are numerous possibilities for your brand, including email, video, social media, or website-based marketing opportunities.
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Newspaper advertising and television advertising are expensive. On the other hand, online advertising is something that even young entrepreneurs can afford with their saved money.
In traditional marketing, you have to wait weeks, sometimes months, before the boost begins. In the battle between traditional and online marketing, online marketing wins again with quick results.
Digital marketing and traditional marketing statistics can be measured, but one thing that is not considered in these statistics when compared to online advertising is the brand image that online advertising provides. This is mainly due to the limited space and frequency of traditional marketing advertising, so digital marketing is clearly in this category.
People who buy newspapers don't buy them for advertising. People listen to the radio for music and weather forecasts. Not to forget the radio is already a dying concept. People who buy magazines pursue it for lists of content that do not contain advertising. Therefore, traditional advertising is mostly ignored.
Now it can not be argued that TV commercials or commercials in all newspapers in the city occupy the majority of the population. All means of legacy advertising are restricted to specific regions. Online advertising reaches the world, so nothing is missing.
Digital marketing gives you instant insight into what works for you and what's not about Google Analytics. You can measure inbound traffic, bounce rate, conversion rate, revenue, and general trends of interested prospects all in real time.
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